Amazon bundles. We’ve all heard about them, and I think most sellers realize there is a lot of great potential for success in creating our own unique Amazon bundles. Almost immediately, I saw the value both for me and our buyers if I could create really awesome bundles and get them seen.
It seemed so easy.
In other news, it was so not.
Sometimes it’s necessary
to go a long distance out of the way
in order to come back
a short distance correctly.
Amazon Bundles: 5 Mistakes I Made So You Don’t Have To
1. Too much stuff. My first bundle was all about a birthday theme. I kind of think (based on what I’ve seen on Amazon listings) that’s where women’s heads go if they’ve had kids. I dove in, and I mean I dove in deep. My bundle had oodles of one particular birthday theme, and it was priced super high because it had to be. Don’t get me wrong. The value for the buyer was there, for sure. But, the person who was going to be looking for, interested in, and also have the discretionary income at that moment of purchase was too narrow for my liking. When I sold out of them after a couple months, I decided that wasn’t a path I wanted to go down again.
2. Not considering the packaging. That birthday bundle was a beast to package correctly. Holy cow! Some things in it could be “squished,” some could be broken, and some were perishable. What was I thinking?!? I promised myself I’d never again create a bundle without considering the size, the weight, and the shelf-life of the products inside.
3. Making my bundles way too easy for other sellers to copy. I have nothing against competition. Our country and our economy thrives on competition in the marketplace. I also have nothing against creating bundles that make it more of a challenge for other sellers to list against. I created a few bundles that were just going like gangbusters… (insert the theme to Jaws here)… until other sellers came in and drove the price down and down and down until I sadly sad good-bye and let them have it. Why were they easy to copy? Because anyone could have walked into Walmart and with one fell swoop, picked up what they needed right there. Game over. I didn’t include things that were going to make it a little more challenging for them to find at a great price.
4. Thinking Amazon keyword land operated exactly like Google keyword land. I have lots of blogs. I’ve had blogs since Fred Flintstone pissed off Wilma and she realized she could passive-aggressively pay him back by writing about it on the internet. Many humans have paid me to do their SEO, and so I learned to play by the ever changing Google rules as it pertained to keywords. Amazon is a little different. For instance, in this blog post, Google wants to have me repeat my keywords (or some version) “Amazon bundles” throughout the post in a natural way, without over-doing it. Not so in building Amazon product pages. All the words you use in your title do not (and shouldn’t) be repeated in your list of keywords. If your title is “Monkey Chow & Monkey Diapers – Bundle of Two,” you won’t use those words again when listing out keywords on the back-end of your listing. (PS: Yay you for cashing in on the fact that monkeys need to eat and poop. You are a rock star.)
5. Believing I was a “bundle whisperer” without testing first. Remember #1 up there? The birthday bundle? Apparently I believed I was going to sell them like they were going to be featured on CBS news. I bought so many of the items to create those bundles, if there had been a zombie apocalypse, Rick Grimes could have thrown Carl a party every time Lori asked, “Has anyone seen Carl?” (Shout out to my fellow Walking Dead nerds.) My rule now? Five at a time, my friends. I test five at a time. When those start moving at a rate that makes me feel warm & fuzzy, I try five more.
There are (unfortunately) more bundle mistakes I’ve made, but I’ll save those for another blog post. I can only take so much of my own silliness at a time.