Start with the Basics
To begin the process of selling on Amazon, you need to create your own account. But before you begin the initial registering stage, it’s critical to put some thought and research into the process. If you’ve explored selling items on other websites, you know how costly and complex the process can be. As one of the hottest sites on the Internet, Amazon has a host of benefits that includes high consumer traffic and product visibility. Most recommend starting with one product and slowly build your business from there. As your company takes off, you can add and grow the business by incorporating more items into the mix.
Find the Right Product Niche
Another important starter step is determining what you would like to sell. With over 20 categories available to sellers and 10 to professional sellers, you want to take a close look at products people want to purchase and what other companies are failing to offer them. Although this is a simple phase, many Amazon sellers make the mistake of selling goods so many others are offering. When lumped together with the other sea of sellers, you’re going to have a difficult time differentiating your company from the others. If you’re not the lowest price, it can be an especially challenging struggle to gain the right notoriety.
The Coveted “Buy Box” Spot
Sellers offering the best price and a favorable history are top dogs at Amazon and rewarded with the “Buy Box” spot on a page. Sellers without this coveted designation are delegated to the side and secondary pages. As a seller, this is not where you want your product to be posted. If you don’t want to be considered a low price seller, you need to resell unique products or come up with your own special offerings that few others are selling. The primary goal of selling on Amazon is to minimize the product page competition. Although the product possibilities appear to be endless, sales experts from the site advise staying away from books, DVDs, and music based items.
Choose a Selling Plan
You’ll find Amazon’s selling plans flexible no matter if you have one or numerous products. The Professional option is a monthly pay plan for sellers looking to offer an unlimited number of items. If you want to start small, go with the pay per item option.
Listing Items to Be Sold
There are a number of ways to list products. For products already on Amazon, you need to indicate the number of products available and the condition of the item. For items not on Amazon, you’ll need an SKU number and product attributes such as title and features. If you want to achieve great success with your listed products, Facebook, YouTube and Twitter can help you reach a community of buyers. You can also self-promote through blogs, guest blogs and newsletters.
Packing up the product to ship is a straightforward process when you start small. But if your volume steadily increases, you want to determine the right shipping options. When a customer places an order, Amazon notifies sellers. Choosing to go the Fulfillment by Amazon (FBA) route alleviates headaches for busy sellers. Fulfillment by Amazon (FBA) allows sellers to:
- Ship bulk product to an Amazon facility
- Amazon is in charge of customer service and product returns
- Customers can enjoy free shipping on certain items
The best part of being an Amazon seller is payment. Amazon deposits the funds directly into the seller’s bank account on a regular basis. They also notify sellers when payment is being sent.